Privacy Policy

Livraria do Centro operates this online platform and is committed to protecting your privacy. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our site or use our services. We operate in compliance with applicable data protection laws.

Information We Collect

We may collect personal information about you through various means when you interact with our site or services. The types of personal information we may collect include:

Contact information such as your name, delivery address, and potentially billing address if different.
Payment information required to complete transactions, which is processed securely by third-party payment processors. We do not store full payment card details on our own systems.
Information about the products and services you browse or purchase.
Information you provide when you contact us for support or inquiries.
Information related to literary events or cafe services you may participate in or express interest in.

We may also collect certain information automatically when you visit our site, such as:

Information about your device and browser.
Your IP address.
Pages you visit and your activity on our site.
Referring URLs or the website you came from.

How We Use Your Information

We use the information we collect for various purposes related to operating our bookstore and online services, including:

To process and fulfill your orders for books and other products.
To manage your account and provide customer support.
To process payments for your purchases.
To arrange for delivery of your orders.
To improve our site, products, and services.
To communicate with you about your orders or inquiries.
To provide information about literary events, new arrivals, or special offers, but only if you have opted to receive such communications where required by law.
To comply with legal obligations and prevent fraudulent transactions.

Legal Basis for Processing

We process your personal data based on several legal grounds, including:

The necessity to perform a contract with you, such as processing your orders and providing delivery.
Your consent, which you may withdraw at any time, for specific purposes like sending you marketing communications.
Our legitimate business interests, such as improving our services, security, and preventing fraud, provided these interests do not override your fundamental rights and freedoms.
Compliance with legal obligations to which we are subject.

Data Sharing and Disclosure

We may share your personal information with third parties only as necessary to operate our business and provide our services. These may include:

Service providers who assist us with tasks such as payment processing, order fulfillment, delivery, IT services, and customer support. These service providers are contractually bound to protect your information and use it only for the purposes for which it was disclosed.
Legal authorities or government bodies when required by law, or to protect our rights, property, or safety, or the rights, property, or safety of others.

We do not sell your personal information.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The exact retention period depends on the type of data and the purpose of processing.

Data Security

We implement appropriate technical and organizational measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Your Rights

Depending on applicable data protection laws, you may have certain rights regarding your personal information. These rights may include:

The right to access the personal information we hold about you.
The right to request correction of inaccurate or incomplete information.
The right to request erasure of your personal information under certain circumstances.
The right to request restriction of processing your personal information.
The right to object to the processing of your personal information under certain circumstances.
The right to data portability, allowing you to receive your data in a structured, commonly used, and machine-readable format.
The right to withdraw consent at any time where processing is based on consent.
The right to lodge a complaint with a supervisory authority.

To exercise these rights, please direct your written request to the physical address provided below.

Cookies and Similar Technologies

Our site may use cookies and similar technologies to enhance your experience, analyze site usage, and for other operational purposes. Cookies are small text files placed on your device. You can manage your cookie preferences through your browser settings.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to remove that information from our systems.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will indicate that changes have been made by updating this text. We encourage you to review this policy periodically.

If you have questions or concerns about this privacy policy or our data practices, you may contact us in writing at:

Livraria do Centro
1529 Rua Augusta,
São Paulo, São Paulo,
01304-000
Brazil